amira fahmy

The AF behind the name

My name is Amira Fahmy (hence AF 😉) and I’m the baker behind the throwback snacks.

I’m a brown girl who was raised by a single dad in the 90s, and I grew up with an endless love for all things Little Debbie, Hostess, and Nabisco.

A few years ago I set out to build a business around making baked goods that would bring people joy. I bounced around with a few different ideas, but once I made my first batch of oatmeal cream pies (aka OCPs), it instantly became clear… throwback snacks are just kind of my jam.

Since then, we’ve expanded our lineup from OCPs to other throwback classics—all scratch-made from quality ingredients plus a little bit of science and a lot of whimsy at our bakery in downtown Cleveland, Ohio.